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Employer Branding and recruitment marketing

Questions about attracting talent, employee engagement and recognition in the labor market are now strategic. The answers translate into companies’ financial results. If you have similar questions, the Contrain team with 25 years of experience can help you create an employer branding strategy

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Employer Branding and recruitment marketingEmployer Branding and recruitment marketing

What are employer
branding (EB) and marketing
recruitment (MR)?

EB is marketing services that support companies in creating the image of a desirable employer. Their goal is to distinguish your company from the competition, attract and retain the best employees.

Recruitment marketing is a process supporting the acquisition of candidates for specific positions. It is based on the use of appropriate marketing and communication tools. The core of this service is to design a tailored strategy for activities that will increase the reach and effectiveness of the recruitment process.

Employer Branding and recruitment marketing
Employer Branding and recruitment marketing

Together with Contrain, take care of the image of your company as an employer

As part of our Employer Branding and recruitment marketing services, we carry out activities oriented both externally and internally to the company. The associations a particular brand evokes influence:

  • the process of acquiring potential job candidates, 
  • increasing the motivation and efficiency of already employed workers. 

Together with Contrain, take care of the image of your company as an employer

As part of our Employer Branding and recruitment marketing services, we carry out activities oriented both externally and internally to the company. The associations a particular brand evokes influence:

  • the process of acquiring potential job candidates, 
  • increasing the motivation and efficiency of already employed workers. 

Employer Branding and recruitment marketing

Who are EB and MR services for?

Employer Branding services and recruitment marketing are for every company that wants to become an employer of first choice.
And more specifically? Specifically for anyone who needs Contrain support in any of the following areas:

Comprehensive creation of the employer's image and effective promotion among candidates
The need to stand out on the labor market and attract the most talented people
The need to obtain more valuable applications
Obtaining reliable data about candidates' expectations and needs
Increasing the efficiency of the recruitment process and reducing its costs in the long run
Reducing employee turnover
Increasing employer brand awareness
Comprehensive creation of the employer's image and effective promotion among candidates
The need to stand out on the labor market and attract the most talented people
The need to obtain more valuable applications
Obtaining reliable data about candidates' expectations and needs
Increasing the efficiency of the recruitment process and reducing its costs in the long run
Reducing employee turnover
Increasing employer brand awareness

EB and MR services are not exclusively aimed at large brands

Smaller employers should take even more care to build their position by using appropriate marketing tools. Thanks to this, instead of high wages, the company’s advantage may be, for example, care for the employee, a unique atmosphere at the workplace, or attractive career development paths.

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Recruitment marketing and
employer branding at Contrain

Are you interested in employer branding or recruitment marketing? At Contrain, we offer the help of a qualified team of specialists who design and implement the appropriate strategy for your company.

MR and EB activities should be carried out strategically, divided into stages, the main pillars of which are:

Employer Branding and recruitment marketing

Analysis

Understanding the employer’s current reputation on the market, brand strength, examining candidate needs, etc.

Employer Branding and recruitment marketing

Creation

Development of the company’s strategy, mission and goals.

Employer Branding and recruitment marketing

Communication

Recruitment campaigns, using appropriate communication channels, attracting potential employees.

Employer Branding and recruitment marketing

Monitoring of actions

Control over the effectiveness of actions taken, adapting them to the current needs of candidates and the labor market, maintaining a positive image of the employer.

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    In compliance with the information obligation imposed by the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, we would like to provide you with essential information regarding the principles of processing personal data (business data) that may be disclosed during our business cooperation.

    The co-administrators responsible for controlling personal data are: Contrain Sp. z o. o. based in Łódź at  3-go Maja 14a street, Contrain Poland Sp. z o. o. based in Łódź at 3-go Maja 14a street, Contrain Group S.A. based in Łódź at  3-go Maja 14a street, Contrain Global Sp. z o. o. based in Łódź at 3-go Maja 14a street.  You can contact us at the following e-mail address: kontakt@contrain.pl

    The co-administrators have appointed a Data Protection Inspector, contact with the Inspector is possible at: iod@contrain.pl.

    Personal data will be processed in order to establish commercial and business relationships, ongoing contacts, cooperation and business continuity between the Administrator and its contractors.

    The full text of the GDPR and the information clause as well as the declaration of the status of a large entrepreneur are available at https://contrain.pl/en/GDPR-en/

    Questions and Answers

    Why is it worth using the services of the Contrain agency during recruitment?

    We have over 25 years of experience and are one of the leading companies recruiting temporary workers. We offer a wide range of HR services – our offer includes temporary and permanent recruitment, recruitment marketing, employer branding. We listen to customers’ needs and indentify the best solutions. We gain loyal and committed employees. We are distinguished by:

    • comprehensive service,
    • individual approach,
    • flexibility.

    What benefits can I gain by outsourcing the employee recruitment process to an external company?

    Your company gains professional and comprehensive HR support. This allows you to strengthen HR competences in your company or resign from employing a person responsible for recruitment to your organization, which means reducing costs and saving time needed for training. While we search new employees, your organization can focus on achieving its strategic goals and mission.

    By entrusting us with recruitment, you have a guarantee that we will handle the task diligently and adapt to changes taking place on the market, taking into account the needs of your business. Thanks to this, you can reduce employee turnover.

    According to which criteria do we select candidates?

    At Contrain, we focus on an individual approach and flexibility – we do not use templates. That’s why we first learn about your expectations for your new employees. When we know what knowledge, skills, experience and traits are needed for a specific position, we start the search. Our role is to find candidates who meet the presented criteria.

    What recruitment services does Contrain offer and in which sectors do we employ?

    Contrain offers comprehensive support in the recruitment process. We deal with acquiring temporary employees and outsourcing, as well as conducting permanent recruitment – for this purpose we use advanced tools, e.g. psychometric tests. Our services also include recruitment marketing and employer branding. We employ in many industries, flexibly adapting to customer needs. We most often hire for work in logistics, production, gardening and recycling.

    How does Contrain maintain contact with the client and inform them about the progress of the employee recruitment process?


    From the moment we started cooperation, we have been in regular contact with our clients and inform them about the progress and results of our work – the person responsible for contact with you is a dedicated project manager. Moreover, using a special application for our customers, you can check the status of the current order and find all relevant information.

    What kind of temporary workers does Contrain employ and what are the benefits of employing temporary workers?

    We recruit blue-collar workers, specialists and people with specific qualifications. We are looking for people with the required skills, experience and knowledge of foreign languages.

    For you, hiring temporary workers means:

    • saving time and reducing the costs of the recruitment process,
    • the ability to adjust the employment level to dynamically changing demand,
    • maintaining continuity of work (e.g. in the event of illness, leave or sudden departure of an employee).

    Qualified temporary workers are also sought for projects that are time-limited and require specialized knowledge.